Samsung Launches Bixby, Its Answer To Siri & Alexa

20 March, 2017, 18:10 | Author: Oscar Goodwin
  • Samsung Launches Bixby, Its Answer To Siri & Alexa

Not any longer though. "Bixby is capable of developing a new interface to our devices, or devices that are going to host Bixby".

The South Korean smartphone manufacturer has some seriously high hopes of its virtual agent. That button makes it easy to access Bixby.

However, it seems applying artificial intelligence (AI) from Viv - founded Dag Kittlaus who co-founded Siri - will come in a latter iteration. "Bixby is the ongoing result of this effort". With the software assistant, users will be able to run numerous same features they'd be able to run on an iPhone with Siri.

Bixby is not Alexa, or Siri. This means a mixture of voice and touch can be used easily. That doesn't mean that Bixby has to do "everything" to start, but what it does do it has to do really well, so users feel like there's a strong jumping off point that will only get better with updates.

Basically, regardless of whether you use the dedicated button or issue a voice command, Bixby will understand the context and not cause the user to have to restart the task from scratch. This is in contrast to how most other voice assistant only offer selective functions for each application.

The final focus of Samsung was cognitive tolerance, which refers to Bixby's flexibility in understanding commands that do not adhere to a specific script or are uttered using specific language.

Google, Apple, Amazon, and Microsoft are all known for having smart, artificial intelligence-equipped digital assistants, and now you can add Samsung into that mix. "The completeness property of Bixby will simplify user education on the capability of the agent, making the behaviours of the agent much more predictable", Rhee said.

Next up is the fact that you won't have to rote learn commands. The move also threatens to confuse users even more, now that all Android phones are getting Google's own Google Assistant. While Samsung's ambition with Bixby is commendable and exciting, its late entry could be a huge disadvantage.

As well as taking the time to big up its incoming Siri competitor, Samsung has confirmed that Bixby will debut on the Galaxy S8, which will feature a dedicated button for firing up the AI assistant. For example, you can prompt Bixby to not only remind you to do something, but you can request Bixby to remind you to do something through a specific app, at a specific time, and then even immediately share that reminder with someone else, all without actually touching the phone.

But Samsung says there are thousands of engineers working on bringing the platform to other devices and applications, including the company's wide range of appliances.

Starting with our smartphones, Bixby will be gradually applied to all our appliances. "In the future you would be able to control your air conditioner or TV through Bixby".

Any device connected to the internet or that has a voice input will later be able to connect to the interface, he said.

The company will be releasing more information around the same alongside the release of its S8 flagship device.

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