Adobe, Microsoft team up to share sales and marketing data

21 March, 2017, 14:07 | Author: Valerie Burke
  • How Adobe's Experience Cloud brings its technologies together

Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud (see separate press release) and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform. It now includes a Marketing Cloud, Advertising Cloud and Analytics Cloud, which is further topped off by Creative Cloud and Document Cloud integrations.

John Mellor, vice president of strategy for business development and marketing for 15,700-employee, $5.9 billion Adobe, surmised the restructuring and new enterprise technology advancements as the company's commitment to the "experience business wave".

Adobe has kicked off its annual summit in Las Vegas with the launch of two new cloud products, as well as a range of new capabilities for its cloud platform.

While the platform helps optimize spend across multiple channels, Adobe thinks it can also help optimize the ads themselves. These include L'Oréal, MGM, Ford, Johnson & Johnson, Kraft, Liberty Mutual, Nickelodeon, Allstate, and Southwest Airlines. It claims to manage the whole advertising journey - from search to traditional linear TV.

Adobe introduced new enhancements to its Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data.

Adding an Advertising Cloud that combines its existing Media Optimizer platform with the technology acquired a year ago from TubeMogul. Some observers within the ad tech industry think Adobe's acquisition of TubeMogul could spur Salesforce and Oracle into reactively buying more companies in the ad tech sector. It combines Audience Manager and Adobe Analytics to provide real-time audience management data across all Adobe clouds.

The sales and marketing software products by Adobe and Microsoft is going to give tough competition to similar products of Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday. It combines capabilities from Adobe Media Optimizer and the acquired TubeMogul and is created to help users deliver video, display and search advertising. It will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data. Marketers can now leverage Adobe Sensei's machine learning and artificial intelligence capabilities, first announced at Adobe MAX a year ago. "Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth".

Mellor called the Experience Cloud a "very unique, high-scale, high-throughput system purpose- built for enterprises to deliver experiences".

Executive vice president and general manager of digital marketing at Adobe, Brad Rencher says: "An exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and incredible design".

AdNews is attending the Adobe Summit as a guest of Adobe.

Recommended:

  • Bill Gates Tops World Rich List Again While Trump Falls 220 Spots

    Bill Gates Tops World Rich List Again While Trump Falls 220 Spots

    The US had the most billionaires with 565, while China was second with 319, and Germany was in the third spot with 114. He's joined by Warren Buffett, Jeff Bezos, Amancio Ortega and Mark Zuckerberg in the top five.
    SC notice to Centre, RBI over plea on depositing old notes

    SC notice to Centre, RBI over plea on depositing old notes

    The move to demonetise notes of Rs 500 and Rs 1000 was announced overnight on November 8, 2016 after by Prime Minister Modi. The pPrime minister's speech gave hope to those in difficulty to deposit demonetised currency by March 31.
    We May Play As An Ancestor of Altair In Assassin's Creed

    We May Play As An Ancestor of Altair In Assassin's Creed

    While images and other information point to Ancient Egypt, there has been a lot of confusion about the game's release date. According to some, the fact that the title is scheduled for the end of this year ensures its presence at E3 2017.
  • Mr Bean returns in new film - but it's only released in China

    Mr Bean returns in new film - but it's only released in China

    The entertainment icon was a victim of a similar death hoax past year when claims he had committed suicide swept the web. Mr Bean is a standout amongst the most adored, clumsy, senseless, amusing characters in all of TV and silver screen.
    Muirfield members still not McIlroy's cup of tea

    Muirfield members still not McIlroy's cup of tea

    Nick Faldo and Vardon contemporary James Braid are the only British Open champions to win twice at Muirfield. McIlroy took umbrage with the members who voted against opening the club to women.
    Article 50: A guide to Britain's untested plan for Brexit

    Article 50: A guide to Britain's untested plan for Brexit

    In London triggering Article 50 became a political battle cry for Brexiters anxious about backtracking from leaving the EU. Britain has said it wants to agree its divorce and a new relationship with Europe within the two years.
  • 1 to done: Duke looks to who stays, who leaves

    1 to done: Duke looks to who stays, who leaves

    What channel is the Baylor-South Carolina on? Brunner had the highest-scoring game of her NCAA Tournament career with 20 points. Welcome to the lone topsy-turvy bracket after losses by No. 1 overall seed Villanova and No. 2 seed Duke.

    Trump, critic of Obama's golfing, regularly hits the links

    The LA Times reported Napolitano has been off the air since Thursday and is not expected to return any time in the near future. In response, the British spy agency called Napolitano's claims "utterly ridiculous", saying they "should be ignored".
    Premier of China's visit to Australia

    Premier of China's visit to Australia

    Li, the first premier to visit Australia in 11 years, will arrive on Wednesday for five days before traveling to New Zealand. Australia is also a staunch U.S. ally, despite discord between Canberra and the new administration of U.S.
  • Esperion Therapeutics Inc (NASDAQ:ESPR), Citigroup Inc (NYSE:C)

    Esperion Therapeutics Inc (NASDAQ:ESPR), Citigroup Inc (NYSE:C)

    While taking a look at financials, we can look at a number of key indicators about Esperion Therapeutics , Inc. The same analysts are predicting that the company shares will trade to $30.90 within the next 12-18 months.

    Trump Can't Win by Punishing Germany on Defense

    Washington overall contributes almost 70 percent of the alliance's defense spending. The instruction was non-binding, and some members - including Germany - ignored it.

    Fox News pulls Napolitano after his Trump wiretap claims

    Donald Trump practices his swing at the 13th tee of his new Trump International Golf Links course near Aberdeen, Scotland in 2011. Now, citing the President's privacy, Trump's aides are left trying to hide the President's frequent golfing.


Popular

Andromeda launches on Xbox One amidst negative reviews
Disappointingly, some players chose to go overboard and harassed a female employee of the game's publisher , Electronic Arts. In turn, the choices you make are shape Ryder into a dynamic character, rather than filling up an arbitrary experience bar.

As Gorsuch Confirmation Hearing Begins, Feinstein Calls Him 'An Extremist'
Neil Gorsuch returns to the hot seat Tuesday after making his case for why he should be the ninth justice to be seated on the U.S. Each member of the committee will give an opening statement to make a case for why Neil should or should not be confirmed.

Prices fall on fears of USA drillers counteracting OPEC cuts
Last week speculators cut more than 150,000 contracts betting on firmer US and Brent oil prices, a record high. Inventories grew despite a 14,000 b/d rise in refinery inputs from 2015 levels to 16.2 million b/d in 2016.

Phyllis Rheiner: Age tax too costly in GOP health-care bill
There were signs Monday that the bill had growing support among the moderate wing of the House GOP. A White House meeting with senators Monday also left conservatives unhappy.

The Forbes billionaires list features a number of wealthy locals
Forbes said that much of the decline in Trump's net worth is due to softness in the midtown Manhattan real estate market. Following Sy in the list is JG Summit founder, John Gokongwei Jr. whose ranking went up to 250 from last year's 270.