Adobe, Microsoft team up to share sales and marketing data
21 March, 2017, 14:07 | Author: Valerie Burke
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud (see separate press release) and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform. It now includes a Marketing Cloud, Advertising Cloud and Analytics Cloud, which is further topped off by Creative Cloud and Document Cloud integrations.
John Mellor, vice president of strategy for business development and marketing for 15,700-employee, $5.9 billion Adobe, surmised the restructuring and new enterprise technology advancements as the company's commitment to the "experience business wave".
Adobe has kicked off its annual summit in Las Vegas with the launch of two new cloud products, as well as a range of new capabilities for its cloud platform.
While the platform helps optimize spend across multiple channels, Adobe thinks it can also help optimize the ads themselves. These include L'Oréal, MGM, Ford, Johnson & Johnson, Kraft, Liberty Mutual, Nickelodeon, Allstate, and Southwest Airlines. It claims to manage the whole advertising journey - from search to traditional linear TV.
Adobe introduced new enhancements to its Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data.
Adding an Advertising Cloud that combines its existing Media Optimizer platform with the technology acquired a year ago from TubeMogul. Some observers within the ad tech industry think Adobe's acquisition of TubeMogul could spur Salesforce and Oracle into reactively buying more companies in the ad tech sector. It combines Audience Manager and Adobe Analytics to provide real-time audience management data across all Adobe clouds.
The sales and marketing software products by Adobe and Microsoft is going to give tough competition to similar products of Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday. It combines capabilities from Adobe Media Optimizer and the acquired TubeMogul and is created to help users deliver video, display and search advertising. It will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data. Marketers can now leverage Adobe Sensei's machine learning and artificial intelligence capabilities, first announced at Adobe MAX a year ago. "Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth".
Mellor called the Experience Cloud a "very unique, high-scale, high-throughput system purpose- built for enterprises to deliver experiences".
Executive vice president and general manager of digital marketing at Adobe, Brad Rencher says: "An exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and incredible design".
In London triggering Article 50 became a political battle cry for Brexiters anxious about backtracking from leaving the EU. Britain has said it wants to agree its divorce and a new relationship with Europe within the two years.
Donald Trump practices his swing at the 13th tee of his new Trump International Golf Links course near Aberdeen, Scotland in 2011. Now, citing the President's privacy, Trump's aides are left trying to hide the President's frequent golfing.
The entertainment icon was a victim of a similar death hoax past year when claims he had committed suicide swept the web. Mr Bean is a standout amongst the most adored, clumsy, senseless, amusing characters in all of TV and silver screen.
Rahul Gandhi had talked of structural and organisational changes after the result of assembly polls to five states. However, it is yet to be clarified whether the USA based record book will entertain such type of request or not.
The BJP swept to power in the Uttar Pradesh assembly election, decimating the opposition and winning 312 of the 403 seats. The BJP-led government yesterday won the floor test in Manipur Assembly with a voice vote.
He replaces Sigmar Gabriel, who stepped down as chairman in January in an attempt to improve the party's chances. In a nod to critics on the left, Schulz is proposing to expand benefits for jobless who agree to retraining.
Li, the first premier to visit Australia in 11 years, will arrive on Wednesday for five days before traveling to New Zealand. Australia is also a staunch U.S. ally, despite discord between Canberra and the new administration of U.S.
Forbes said that much of the decline in Trump's net worth is due to softness in the midtown Manhattan real estate market. Following Sy in the list is JG Summit founder, John Gokongwei Jr. whose ranking went up to 250 from last year's 270.
At Rs 604.40 per share, the listing price is 102.14% or Rs 305.40 higher than its issue price of Rs 299 per share. Analysts like Kaustubh Pawaskar from Sharekhan was not surprised about the listing of D-Mart shares.
Billionaire Gates meets with Trump to talk foreign aid
According to the list, Trump lost one billion dollars, with his worth dropping from 4.5 billion dollars to 3.5 billion dollars. Irsay, 57, saw his net worth rise from $2.3 billion to $2.5 billion, but his position on the list dropped from 771st to 814th.
Trump, critic of Obama's golfing, regularly hits the links
The LA Times reported Napolitano has been off the air since Thursday and is not expected to return any time in the near future. In response, the British spy agency called Napolitano's claims "utterly ridiculous", saying they "should be ignored".