Adobe, Microsoft team up to share sales and marketing data
21 March, 2017, 14:07 | Author: Valerie Burke
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud (see separate press release) and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform. It now includes a Marketing Cloud, Advertising Cloud and Analytics Cloud, which is further topped off by Creative Cloud and Document Cloud integrations.
John Mellor, vice president of strategy for business development and marketing for 15,700-employee, $5.9 billion Adobe, surmised the restructuring and new enterprise technology advancements as the company's commitment to the "experience business wave".
Adobe has kicked off its annual summit in Las Vegas with the launch of two new cloud products, as well as a range of new capabilities for its cloud platform.
While the platform helps optimize spend across multiple channels, Adobe thinks it can also help optimize the ads themselves. These include L'Oréal, MGM, Ford, Johnson & Johnson, Kraft, Liberty Mutual, Nickelodeon, Allstate, and Southwest Airlines. It claims to manage the whole advertising journey - from search to traditional linear TV.
Adobe introduced new enhancements to its Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data.
Adding an Advertising Cloud that combines its existing Media Optimizer platform with the technology acquired a year ago from TubeMogul. Some observers within the ad tech industry think Adobe's acquisition of TubeMogul could spur Salesforce and Oracle into reactively buying more companies in the ad tech sector. It combines Audience Manager and Adobe Analytics to provide real-time audience management data across all Adobe clouds.
The sales and marketing software products by Adobe and Microsoft is going to give tough competition to similar products of Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday. It combines capabilities from Adobe Media Optimizer and the acquired TubeMogul and is created to help users deliver video, display and search advertising. It will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data. Marketers can now leverage Adobe Sensei's machine learning and artificial intelligence capabilities, first announced at Adobe MAX a year ago. "Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth".
Mellor called the Experience Cloud a "very unique, high-scale, high-throughput system purpose- built for enterprises to deliver experiences".
Executive vice president and general manager of digital marketing at Adobe, Brad Rencher says: "An exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and incredible design".
At Rs 604.40 per share, the listing price is 102.14% or Rs 305.40 higher than its issue price of Rs 299 per share. Analysts like Kaustubh Pawaskar from Sharekhan was not surprised about the listing of D-Mart shares.
Central African Republic fell to last on the happiness list and is joined at the bottom by Burundi, Tanzania, Syria and Rwanda. Pakistan also ranks ahead of several countries that are much more technologically advanced, including Greece and South Africa.
In London triggering Article 50 became a political battle cry for Brexiters anxious about backtracking from leaving the EU. Britain has said it wants to agree its divorce and a new relationship with Europe within the two years.
What channel is the Baylor-South Carolina on? Brunner had the highest-scoring game of her NCAA Tournament career with 20 points. Welcome to the lone topsy-turvy bracket after losses by No. 1 overall seed Villanova and No. 2 seed Duke.
Li, the first premier to visit Australia in 11 years, will arrive on Wednesday for five days before traveling to New Zealand. Australia is also a staunch U.S. ally, despite discord between Canberra and the new administration of U.S.
The BJP swept to power in the Uttar Pradesh assembly election, decimating the opposition and winning 312 of the 403 seats. The BJP-led government yesterday won the floor test in Manipur Assembly with a voice vote.
Forbes said that much of the decline in Trump's net worth is due to softness in the midtown Manhattan real estate market. Following Sy in the list is JG Summit founder, John Gokongwei Jr. whose ranking went up to 250 from last year's 270.
This is most certainly going to be a game that the Wizards want to get up for, so we'll see if that leads to a more complete game. A Rookie of the Year award for Dario Saric would be another concrete example that points to a bright future for the Sixers.
Disappointingly, some players chose to go overboard and harassed a female employee of the game's publisher , Electronic Arts. In turn, the choices you make are shape Ryder into a dynamic character, rather than filling up an arbitrary experience bar.
The US had the most billionaires with 565, while China was second with 319, and Germany was in the third spot with 114. He's joined by Warren Buffett, Jeff Bezos, Amancio Ortega and Mark Zuckerberg in the top five.
Rahul Gandhi had talked of structural and organisational changes after the result of assembly polls to five states. However, it is yet to be clarified whether the USA based record book will entertain such type of request or not.
Wildfires take a toll in Colo., Kan., Okla., and Texas
The "Starbuck" fire is just one of several fires that have burned at least 200,000 acres in the Oklahoma panhandle. Several hundred more people evacuated their homes in Russell, Ellsworth and Comanche counties, in central Kansas .
SC notice to Centre, RBI over plea on depositing old notes
The move to demonetise notes of Rs 500 and Rs 1000 was announced overnight on November 8, 2016 after by Prime Minister Modi. The pPrime minister's speech gave hope to those in difficulty to deposit demonetised currency by March 31.
Muirfield members still not McIlroy's cup of tea
Nick Faldo and Vardon contemporary James Braid are the only British Open champions to win twice at Muirfield. McIlroy took umbrage with the members who voted against opening the club to women.