Google apologises to ad clients for YouTube content fiasco

21 March, 2017, 08:07 | Author: Benny Bass

Australian advertisers will closely analyse a United Kingdom boycott of Google ads, as major brands, including the United Kingdom government, pull ads from the technology giant after they were placed alongside undesirable content, such as extremist material and hate speech.

Google talked about the fears at European Advertiser Week on Monday, mentioning the company would work on policies to discover content advertisers supposed "safe", enhance advertiser controls and work quicker to eradicate content that defied its policies.

French multinational advertising company Havas has chose to pull its entire Google and YouTube ad spend in the United Kingdom, as the placement of ads next to offensive content continues to be an issue.

The Government has already suspended its advertising on YouTube after some public sector ads appeared next to videos carrying homophobic and anti-Semitic messages.

For background, there was an outcry last week as some ad buyers said their ads were placed alongside terrorist videos on Google's YouTube network.

As a result of this discovery, research analyst Brian Wieser of Pivotal downgraded Google stock from buy to hold today, saying that the company faced "a serious issue in the United Kingdom with brand safety issues", which could ultimately have "global repercussions".

Despite having apologised for the problem, which has also seen the United Kingdom government halt part of its £60 million annual digital advertising budget, Google have as yet been able to rectify the problem. "Because they are still failing to do enough to remove illegal or hate filled content from YouTube".

"I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content", Brittin said at the Advertising Week Europe conference, according to the BBC.

"We are not aware of any issue with our ads to date, but we take this issue extremely seriously and are suspending all advertising until they fix this". According to The Independent, banks have joined other multinational companies in the United Kingdom to pull ads from Google over hate preachers.

A spokeswoman for Google UK said it would look again at the way it defines incendiary commentary and hate speech to raise the bar on videos and sites allowed for advertising.

The Cabinet Office spokesperson added that Google has been summoned for discussions to explain how it will deliver "the high quality of service government demands on behalf of the taxpayer".

WPP Group CEO Martin Sorrel pointed out that Google and Facebook (NASDAQ: FB) should practice standards similar to traditional media companies. "We will make changes to our policies and brand controls for advertisers".

He said the company was working on ways to improve its ad placement system, saying: "Clearly we need to do more on that".

Recommended:

  • Trump Supreme Court pick Neil Gorsuch faces Senate hearing

    It stood in direct contrast to the bluster and boasting of the modern political moment and of the president who nominated him. Notably, the confirmation hearing provided Cornyn and other Republicans an opportunity to give unqualified praise to Trump.
    Pakistanis are happier than Indians, reveals United Nations  report

    Pakistanis are happier than Indians, reveals United Nations report

    The five least happy countries were Rwanda, Syria, Tanzania, Burundi and the Central African Republic . In Africa, Ghana placed 25th happiest country on the continent out of the 44 countries looked at.
    Yankees SS leaves WBC for further testing

    Yankees SS leaves WBC for further testing

    However, Brian Cashman said Torres isn't going to start the season in the majors, regardless of what happens. Wade is a career.267 hitter in the minors who's shown limited power, reaching as high as Double-A Trenton.
  • Report Suggests iPhone 8 Will Feature a 'Water Drop' Design

    Report Suggests iPhone 8 Will Feature a 'Water Drop' Design

    The original iPhone, iPhone 3G and iPhone 3GS both had curved rear casings, made with either aluminium or plastic. The Korean news site says the rounder corners are supposed to resemble those from the original iPhone.
    War Machine found guilty on 29 charges but not attempted murder

    War Machine found guilty on 29 charges but not attempted murder

    The former "Ultimate Fighter" competitor could be sent to life without the possibility of parole as a result of the conviction. Mack said she fled her home and ran bleeding to neighbors when Koppenhaver went to the kitchen to fetch a knife.

    Uber President Resigns Amid Troubles At Ride-Hailing Company

    The post prompted Uber's early investors to called on Kalanick to change what they said was the company's "destructive culture." . Google sister company Waymo is now suing Uber for allegedly stealing its self-driving auto technology and infringing its patents.
  • WhatsApp Set to Bring Back the Good Old Text Status

    WhatsApp Set to Bring Back the Good Old Text Status "WhatsApp…"

    After which, the user can simply click on the three dots icon situated at the top right corner of the WhatsApp interface. WhatsApp, which has 1.2 billion monthly users worldwide, frequently updates its app to introduce users to new features.
    Donald Trump slides down Forbes list of world's billionaires

    Donald Trump slides down Forbes list of world's billionaires

    The 2017 net worth of all 2,043 billionaires also set a record - $7.7 trillion - an 18 percent jump from past year . This year marks the first time Forbes' billionaire club features more than 2,000 people.
    Apple Inc. (AAPL) Gets the Edge With Another Galaxy S8 Leak

    Apple Inc. (AAPL) Gets the Edge With Another Galaxy S8 Leak

    The Samsung Galaxy S8 will arrive with headphones of the brand, but by its appearance is not easy to know how they will sound. Evan Blass took to his Twitter account to post images of the Galaxy S8 in Black Sky, Orchid Gray and Arctic Silver.
  • Scenes from the Sunshine Canyon fire

    Scenes from the Sunshine Canyon fire

    The contained area is off the "heel" of the fire near Sunshine Canyon Drive and the Centennial Trailhead, officials said. More than 1,000 homes have been evacuated on the west end of Boulder because of a fire burning in Sunshine Canyon.
    Brady's Super Bowl jersey, swiped in Houston, turns up in Mexico

    Brady's Super Bowl jersey, swiped in Houston, turns up in Mexico

    The suspect in question, according to the Houston Police Department, "had legitimate access to the Super Bowl". The Patriots erased a 28-3 deficit with an historic comeback for their fifth Super Bowl victory.
    Donald Trump looks very lonely with wiretapping accusation

    Donald Trump looks very lonely with wiretapping accusation

    Comparing the alleged action to "McCarthyism", Trump charged in a tweet last weekend that "This is Nixon/Watergate". The Republican president offered no evidence for the allegation, which an Obama spokesman said was "simply false".


Popular

Tourney recap: No. 1 Gonzaga holds off No. 8 Northwestern, 79-73
Chris Collins was right. "We had all the momentum", Collins told reporters after the game ( per Yahoo Sports ). When the replays were shown, it was clear that Zach Collins had reached up through the rim to block the shot.

Gates, Zuckerberg, Musk, Trump headline Forbes' record-setting billionaires list for '17
The country with most of the billionaires, a record 565 (28 percent), is the United States, followed by a fast-rising China (319). Due to his taking a civil service job that pays about $500,000 per year - and distancing himself from his corporate empire - U.S.

Jharkhand: Engineer was declined jobs 40 times because of his name
The 25-year-old marine engineer has knocked the court's door for new identity. Finally, last week, a hearing was set for 5 May.

Oil supply deficit in first half likely despite rising stocks
The May contract of West Texas Intermediate crude oil futures, the U.S. benchmark of oil prices, fell 1.6% to $48.54 per barrel. The chart above shows how oil prices have fared since OPEC announced its supply cut a year ago until date.

Apple's own website hints new products might launch tomorrow morning
There are no plans for a big keynote, but there's still a chance the Apple store will return with some sweet surprises. We've been expecting a 2017 March Apple Event for weeks and multiple sources pointed to new Apple products this month.