Google pulls Beauty and the Beast 'ad' from Home

21 March, 2017, 19:00 | Author: Oscar Goodwin
  • Meet Alexa

"The most probable outcome will be that there would be ad-funded voice assistants where the user gets a discounted device in return for accepting notices".

The Google spokesperson stated that it was just "timely content" rather than an ad. Basically, when Google Home was marketed to potential customers, it was advertised as an ad-free product which cost $129. Google Home normally sells for $130 for a single unit, so you're saving around $30 by taking advantage of this deal.

But then it started talking about Disney's latest film.

"By the way, Disney's live action Beauty and the Beast opens today", the smart speaker said after listing the time, weather and travel update. In this version of the story, Belle is the inventor instead of Maurice.

While there's no evidence either company is monitoring the microphone the same way they monitor what you do online in order to display personalised ads, I wouldn't be surprised to see that as a feature in the future. And he wasn't the only one. The promotional audio in question comes right after the usual "My Day" updates. Its statement basically said that what played wasn't an ad, even though it certainly sounded like one. This was incorporated by the company as part of the My Day feature, which offers users helpful tips and information about the day. "We're continuing to experiment with new ways to surface unique content for users and we could have done better in this case".

This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.

In fairness, previous "timely content" has come up on Google Home without prompting.

Similar events did occur in the past, but many of them had to do with general concepts like the celebration of Black History month, Inquisitr reports.

And according to a report from BBC, the "ad" has since disappeared without a trace.

The rise of digital assistants presents a "tricky conundrum" for advertising sales, said analyst Ben Wood from CCS Insight.

Google's PR spin didn't go over well and the company has since removed audio ads from the device.

Roemmele believes commercial transactions, not advertising, will become the revenue generator in voice-based interactions between consumers and service technology.

The Dash Button is still available, but never really took off - but it could nearly be seen as a practice run for a similar feature on the Echo.

But we think that Google is slowly realizing that it might turn off customers to hear such ads.

And Google has to find ways to keep the Home competitive, as new challengers inevitably appear.


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