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'It's official: People like Microsoft's tablets better than the iPad'

08 April, 2017, 10:39 | Author: Nadine Todd
  • Surprise_Lady_2017

"The Microsoft Surface platform has expanded what tablets can do, and it sets the bar for customer satisfaction". According to J.D. Power, overall customer satisfaction rose 21 points from 820 to 841 since the last study was conducted. The study shared that the Surface tablets had the highest satisfaction rating with regard to the product's size, quality of the materials used to manufacture them, and also the all-round attractiveness of the tablets.

The Surface Tablets are capable of replacing or are as capable as laptops and can function as standard tablets. He further commends Surface's versatility as the central reason for its appeal and success.

Customers were most impressed with Microsoft in three performance areas - pre-loaded applications, internet connectivity, and availability of manufacturer-supported accessories. The Surface Pro 5 is yet to be released, but the Surface Pro brand has been around since February 2013, or four years ago. The Windows-maker had not been able to topple Apple in this regard, so surely there is some champagne-popping going on at Microsoft headquarters. With all rumors pointing to Microsoft now on the drawing board for the next Surface Pro, many are now asking whether the patent would be integrated on Surface Pro 5. With this score, the iPad stands second in the list, albeit taking away the company's pride of being the best till a year ago.

Microsoft's aggregate score of 855 points out of 1,000 (Apple achieved 849) was due largely to its tablets' high marks in terms of features and styling and design factors. Falling below average were LG (836), Amazon (AMZN) (834), Acer (814) and Asus (812), J.D. Now this also goes on to explain Apple's loss in the battle for having overtly marketing its tablet lineup as one meant for creative professionals.

Data plans increase satisfaction: almost one-third (32%) of customers have a data plan with their tablet.

Interestingly, Microsoft's Surface appears to have performed quite well among "younger customers", for example, college students and young working professionals, who may be more likely to consider the value of productivity features in making their investment. It's unclear which models the survey respondents own and how long the owned them. According to JD Power's 2017 survey, Microsoft's Surface is one of the most loved tablets among Tablet lovers. Tablets as productivity devices is a fairly new phenomenon, but certainly Microsoft's sweet spot.

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