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Snapchat embraces AR with New World lenses

19 April, 2017, 11:32 | Author: Nadine Todd

Take a picture of any scene, and you can tap to add floating, real-time elements to your picture, like a floating rainbow or rain cloud, or just a big "Hello!" If you're familiar with Instagram Stories, it essentially copied Snapchat on this feature.

It's Snap's world, and we're just living in it - if you believe the camera company's latest feature.

The new "World Lenses" can be accessed from the home screen when you open the app and, most impressively, don't require any additional hardware or special cameras. The feature is similar to its already popular filters, with one key differentiator-augmented reality (AR). Those selfie filters added a splash of color and made things more fun, drawing more users to the platform and stirring a frenzy of face swaps, puppy faces, and more. According to the company, the lineup will change daily.

Other companies have also introduced lenses and filters to their products, allowing you to alter your appearance Snapchat-style. And rather than reaching for the real object, I poked at the screen instead, momentarily confused why the real toy was stuck in place. Move your camera around the 3D object you placed to see it from all sides.

These new lenses will change every day. As you can see in the video above, these lenses are pretty smart in terms of being able to scale to size depending on how near or far you place it from your phone.

Still, Facebook followed that feature.

Once you find what you want to capture with the rear-facing camera, tap once on the viewfinder and a grid will surface mapping the floor in front of you.

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