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Facebook wants to augment your reality

20 April, 2017, 13:25 | Author: Nadine Todd
  • Reuters 
 
   Facebook is focused on creating experiences that will fundamentally change how people interact with each other and the physical world

Manchester United was among the early beta partners for Facebook to have use the company's new tool AR Studio, which was announced Tuesday at the F8 Facebook Developer Conference as a way to provide augmented reality.

Snap CEO Evan Spiegel and Facebook CEO Mark Zuckerberg.Getty ImagesFacebook CEO Mark Zuckerberg on Tuesday shared his vision of Facebook's future at the annual F8 developers conference. It will allow users to play with filters, lenses and 3D objects to enhance the images they share on the social network. Instead of showing users how to use their products, the company will let the creative force of its billion users handle the content and show the company how their platform should be used.

Zuckerberg positioned the camera push as the start of an open developer platform for augmented reality that will feature additional capabilities as time goes on.

Facebook says it's working on augmented reality glasses, but they are years away. In other words, for Facebook Stories so they can keep ripping off Snapchat who, ironically, just introduced more AR stuff today. "A lot more of us are going to work in the arts".

Among the things that Facebook is doing to help developers is releasing AR Studio, which they can use to handle chores like real-time face tracking and other tasks related to overlaying digital information on the real world.

"We're building out the AR platform today in everyone's pocket", he said. That's totally cool - Facebook is getting in on that game as well.

When Facebook first launched in 2004, the company's focus was connecting family and friends. The company was rocked by accusations that it had shaped the debate around the USA presidential election by not doing enough to stop the spread of fake news.

The murder video stayed up for more than two hours on Sunday before it was removed by Facebook, according to a timeline later shared by the company. "Over time, I do think this is going to be a really important technology that changes how we use our phones and, eventually, all technology". He said Facebook wanted to provide the tools to make communities more safe, supportive, inclusive and civically-engaged. Zuckerberg initially said it was "crazy" that Facebook could have impacted the election, though later backtracked on his comments.

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