Home » Tech

Google Chrome Getting Ad Blocker to Kill Bad Ads

20 April, 2017, 06:02 | Author: Nadine Todd
  • Chrome with built-in ad-blocker may target the most obnoxious ads

Google wouldn't be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the institution of more user-friendly acceptability standards for ads - if you turn off your ad blocker for a second, you'll find it's gotten pretty bad out there.

The Chrome browser now accounts for a large portion of web-browsing globally, so switching on ad-filters within it could give Google more control over the ad-blocking situation, industry observers say.

Google experimented with generating income without showing display and banner ads on publisher sites in the United States.

While ad-blockers may be the most popular extensions for Chrome on the desktop or your Chromebook, the Android app has been left out of the picture. According to the WSJ, the ads that don't make the cut would be from a list of ad types as defined by the Coalition for Better Ads, which it helped create. This would give Google control over the ad-blocking market, the ad industry as a whole, and even over its competitors, which offer numerous "unacceptable ad" formats the coalition is targeting. Additionally, unlike AdBlock, Chrome's plugin may not take all ads from a site, but just keep them unobtrusive to the user, thus still generating revenue and giving the user a positive experience.

Bundling an ad-blocker into Chrome would be a big move by Google. That could mean any ads that include video ads automatically rolling with sound on or the "prestitial ads" that pop-up with a countdown before you can access the page could be blocked by Google's new browser tool. As a result, advertising on Google's search engine and some of the other ads it powers are allowed to pass through Adblock Plus's filters. In those cases, companies like Google may have to pay to get their ads exempted from the filters, something it could do for free with its own solution. To beat the ad blockers, Google must become an ad blocker.


  • Arnel Pineda meets Journey's Steve Perry for first time

    For almost four decades, Arnel Pineda has always wanted to meet Journey's original frontman Steve Perry . While Neil Young was supposed to induct Pearl Jam into the Rock Hall, he will be unable to do so.
    Trump and Xi wrap up first meeting

    Trump and Xi wrap up first meeting

    In the run-up to the summit, Chinese op-eds iterated that the trade deficit doesn't indicate only loss for the US. Trump asked Xi for ideas on how to proceed, but held out the possibility of unilateral action.

    Indian politicians to face trial over mosque demolition

    A supplementary charge sheet was filed against eight persons but not the 13 who were discharged for plotting the demolition. More importantly, the apex court said that there will be a day-to-day hearing in the case in the Lucknow trial court.
  • With Trump Pick Aboard, Supreme Court Tackles Religious Rights

    With Trump Pick Aboard, Supreme Court Tackles Religious Rights

    We're allowed to choose our religious beliefs as our consciences dictate and worship accordingly without government interference. The Supreme Court asked parties for their views on whether the Governor's announcement affects the case.
    Petrol pumps to remain shut on Sundays

    Petrol pumps to remain shut on Sundays

    The decision will also be communicated to the oil supplying companies soon, he said almost 20,000 outlets will be closed on the holiday. "All these days we have been functioning paying workers double wages", he said.
    US House panel to begin tax reform hearings next week: chairman

    US House panel to begin tax reform hearings next week: chairman

    One proposal they are looking at deserves our attention too because our corporate tax rate is among the highest in the region. Here, they would wait in line - just as they would at the DMV - to pay, in cash, the taxes the government claimed they owed.
  • UK leader seeks snap June 8 election to bolster Brexit hand

    A win in election will also enable her to set her own policy agenda rather than be bound by that on which Mr. May said the election was to allow the government to strive forward with "unity" in Brexit negotiations.
    Google Releases New Google Earth, Still Can't Disprove Earth Is Flat

    Google Releases New Google Earth, Still Can't Disprove Earth Is Flat

    When loading Google Earth (only available for Chrome and Android mobile for now) you'll see the old version of it. Now the new Google Earth has been made available on all desktops, Chrome; and Android as it rolls out this week.
    Jennifer Lopez Performs with Ex Marc Anthony in the Dominican Republic

    Jennifer Lopez Performs with Ex Marc Anthony in the Dominican Republic

    The hot new couple, who have been dating for a little more than two months, even put together an egg hunt for their kids. The source added , "J.Lo and A-Rod were sitting next to each other at the table watching and having a great time".
  • Redknapp will be paid for Birmingham rescue mission

    It is three games in two weeks, massive games for us, it is a very hard situation we are in but I am looking forward to the challenge.
    Jakarta votes amid fears of intimidation

    Jakarta votes amid fears of intimidation

    Police have warned that any physical or psychological intimidation is illegal, while President Joko Widodo has called for calm. Basuki, universally known by his nickname Ahok, is a double minority; not just Christian but ethnic Chinese.
    White House: Trump congratulates Erdogan after disputed win

    White House: Trump congratulates Erdogan after disputed win

    Germany, host to some 4 million Turks, said it was up to Erdogan himself to heal the rifts that the vote had exposed. Previously, he'd promised to "revisit" the European relationship once the referendum was out of the way.


Samsung's Bixby voice assistant won't work with the Galaxy S8 until Spring
According to Samsung Germany , a customer was provided with details of Bixby's arrival in the German language. Samsung told Express.co.uk that the feature will be pushed-out to UK Galaxy S8 owners later this year.

North Korea will regularly test missiles
He added that Japan needed to apply pressure on Pyongyang to "seriously respond to a dialogue" with the global community. Chinese Foreign Minister Wang Yi repeated China's line that the crisis could only be resolved by diplomacy.

India, Australia Ink 6 Pacts; To Boost Counter-Terror Cooperation
Australia has about 40 per cent of the world's uranium reserves and exports almost 7,000 tonnes of the yellow cake annually. Australian Prime Minister Minister Malcolm Turnbull arrived here on Sunday on a four-day state visit to India .

Trump administration says Iran complying with nuclear deal
The move resulted in speculation President Donald Trump's administration is trying to distance itself from Trump's hostile campaign-trail rhetoric on the deal.

Stanley Cup playoffs three stars: Guentzel's hat-trick has Penguins eyeing sweep
Forward Matt Calvert cross-checked Pittsburgh's Tom Kuhnhackl across the head with the game well out of reach late. Hornqvist received credit for the goal, which came with Kyle Quincey in the penalty box for interference.