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Google Chrome Getting Ad Blocker to Kill Bad Ads

20 April, 2017, 06:02 | Author: Nadine Todd
  • Google Chrome

Google wouldn't be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the institution of more user-friendly acceptability standards for ads - if you turn off your ad blocker for a second, you'll find it's gotten pretty bad out there.

The Chrome browser now accounts for a large portion of web-browsing globally, so switching on ad-filters within it could give Google more control over the ad-blocking situation, industry observers say.

Google experimented with generating income without showing display and banner ads on publisher sites in the United States.

While ad-blockers may be the most popular extensions for Chrome on the desktop or your Chromebook, the Android app has been left out of the picture. According to the WSJ, the ads that don't make the cut would be from a list of ad types as defined by the Coalition for Better Ads, which it helped create. This would give Google control over the ad-blocking market, the ad industry as a whole, and even over its competitors, which offer numerous "unacceptable ad" formats the coalition is targeting. Additionally, unlike AdBlock, Chrome's plugin may not take all ads from a site, but just keep them unobtrusive to the user, thus still generating revenue and giving the user a positive experience.

Bundling an ad-blocker into Chrome would be a big move by Google. That could mean any ads that include video ads automatically rolling with sound on or the "prestitial ads" that pop-up with a countdown before you can access the page could be blocked by Google's new browser tool. As a result, advertising on Google's search engine and some of the other ads it powers are allowed to pass through Adblock Plus's filters. In those cases, companies like Google may have to pay to get their ads exempted from the filters, something it could do for free with its own solution. To beat the ad blockers, Google must become an ad blocker.

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