What it means for you

19 May, 2017, 00:48 | Author: Oscar Goodwin
  • My interests according to Twitter.  
     Twitter

As part of the announcement, Twitter revealed that it is joining the Swiss-US Privacy Shield program and adhering to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising, and boasted that "privacy is built into our DNA as a company" - but it's hard to ignore that both of these changes give it more free reign in terms of what data it can collect on users, and how that can be used and shared.

Twitter in the coming days will be rolling out a series of tools that'll afford users more transparency and control over how the microblogging platform accesses and utilizes browsing history and other activity-based data.

New controls: New Personalisation and Data settings that offer more granular control over how Twitter uses their subscribers' data.

A bunch of new privacy controls have also been added to Twitter, as well as a wealth of new data visibility options that let you see exactly what Twitter thinks you're interested in, with a view to tailoring its ads.

"For example, if you visit websites with sports content on your laptop, you can use this setting to help control whether we show you sports-related ads on Twitter for Android or iOS", Twitter said. Go to Privacy and safety - Personalisation and Data - edit.

For those who wish to remove all personalised advertising from their Twitter experience, select the "Disable all" button on the "Personalisation and data" page. Twitter states that despite its early support "an industry-standard approach to Do Not Track did not materialize".

First, it is no longer respecting Do Not Track, which allowed web users to opt out of cross-site tracking on websites that honor the setting.

It is no surprise that users are flocking to that new open-source and privacy-focused Twitter clone named Mastodon. In Settings, visit the newly expanded "Your Twitter Data" section (located on the right-side column on desktop) to see which advertisers have included you in their "Tailored Audiences". Among the options in this section is one to "personalize across your devices".

The primary change Twitter has made to its privacy policy is that it will now track your behaviour outside of its app and website. Make sure to revisit these once in a while.

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