Amazon reportedly prepping new messaging app called Anytime

17 July, 2017, 12:16 | Author: Oscar Goodwin
  • Amazon.com, Inc. (AMZN) Testing A Messaging App Called Anytime

The service will reportedly be called "Anytime" and will run on both smartphones and desktop computers. But Instagram also had an existing user base and promotional links with its parent company Facebook as well, which it could use to grow the service. That's especially important because the service will also allow users to chat with businesses, make reservations, and of course, since this is from Amazon, allow users to shop.

AFTV news claims to have customer survey info revealing that Amazon is working on 'Anytime, ' a messaging app for Android and iOS platforms. In other words, for facebook messenger, Apple's iMessage, and other messaging apps it is going to be a great competitor. Apart from chat messages, users will be able to place video and voice calls, just like they can already do on WhatsApp.

It's hard to see how Amazon could carve out messaging market share in an already congested and highly competitive market.

Amazon.com, Inc. (AMZN) Testing A Messaging App Called Anytime
Amazon may be working on a new messaging service called 'Anytime'

While Anytime hasn't been confirmed by Amazon, signs seem to point to the app being the real deal. Unlike standalone messaging apps like WhatsApp and Viber, Anytime would let you reach your friends by using their names instead of their phone number.

It is unclear if the service will have end-to-end encryption turned on by default, though according to the report, it will encrypt bank account details.

It's worth pointing out that Amazon hasn't officially announced Anytime, so it's possible that this service will never actually be released. Presently the company is running a survey before launching this app.

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