The new Wimbledon men's singles champion arrived at the Guildhall in central London looking dapper alongside wife Mirka and beaming as he made his way into the venue.
It was the eighth time the Nike-sponsored 35-year-old had won at Wimbledon and the reason why the "g" in Fed's name has been twisted into the number eight.
The ad, by Wieden + Kennedy, comes with plenty of attitude, a pumping soundtrack and warns "If you are not here to cut the grass get off my lawn".
Federer's latest victory pushed up to No.3 behind Andy Murray and Nadal.
There have been times, though, when folks wondered whether he was done winning major tournaments.
"I don't know what I did last night".
The Swiss star, who will turn 36 in three weeks' time, eased past the mark of seven All England Club titles he had shared with Pete Sampras since 2012 with a 6-3, 6-1, 6-4 win over injury-hit Marin Cilic in the final on Sunday.
Asked how the next generation can crack their dominance, Federer said up-and-comers need to be more imaginative than just grinding from the baseline.
"Rankings, not so much, unless I'm as close as I am right now", said the 35-year-old Federer, who also clinched a berth in the season-ending ATP Finals, held in London on November 12-19. "Here I am with an eighth title, it's fantastic".
I admire Federer for his poise more than his power, the grace with which he handles himself in victory as well as defeat, the patience with which he answers questions he has heard a hundred, if not a thousand, times.
Including the likes of countryman Stan Wawrinka and Cilic in the mix, Federer said the variety of playing styles among the game's elite meant it was hard for young players to reach finals and win titles. I know you can easily get sucked into that mode when you don't want to attack, but if you can't volley you are not going to go to the net. But I kept believing and if you believe you can go a long way in your life.
'I've had some tough ones here but I always believed I could come back here again. I've played nearly every player here that wouldn't serve and volley. It was just that feeling that I wasn't able to give the best.
14 - The 14-year age gap between Venus Williams and Garbine Muguruza is the biggest in a women's singles major final since Wimbledon 1994, when 15 years separated Martina Navratilova, 37, and Muguruza's now coach Conchita Martinez, 22. I wasn't serving very good today because of that.
"That's why, by playing little and making so many points at slam level, it puts me in a totally different situation".
Note that with a magnitude 9.0 quake , the probability of an aftershock with a magnitude exceeding 7.5 is not negligible. To date, the largest aftershock recorded has been magnitude 7.1 that did not produce a damaging tsunami.
Kind of like the iPhone 4 , but bigger, a lot less chunky and no more Home button taking up space on the front. However, according to Huberty, the possibility of iPhone 8 delays won't decrease the demand for the new phone.
The chase ended when the vehicle slammed into a barrier and a police auto near the Library of Congress , according to reports. Cops used a bomb robot to apporach the vehicle and officers were heard yelling "fire in the hole" before the explosion.
Ferre said the US sets "the world standard for quality and craftsmanship". "We will buy American and we will hire American". Asked about Ivanka Trump products again later in the briefing, Spicer replied, "I can tell you it depends on the product".
When the ACC first conceived of a football championship game, the game was awarded to Jacksonville for a variety of reasons. The Cardinals were also slotted to finish third in the Atlantic Division behind both the Seminoles and Tigers.
The offer came amid renewed tensions over the North's first launch of an intercontinental ballistic missile on July 4. The decline follows China's decision in February to ban all imports of North Korean coal.
Personnel from Anti-Terrorism Squads of Maharashtra and Uttar Pradesh were at the airport when Salim landed, the official said. Khan has been on the run ever since and had managed to hoodwink security agencies.
Nadav Weissman went after each other hard in the last appeal hearing over the manslaughter verdict against Azaria. It is now assumed that the prosecution will acquiesce to his being sent home for house arrest for the time being.
RuneScape Will Release on Mobile With Cross-Play Support With PC
According to Jagex , the mobile version of RuneScape will be the same game "you know and love", optimized for phones and tablets. RuneScape might be old enough to drive, but it still has an active community, with thousands of players streaming on Twitch .