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LaVar Ball Explains Lonzo's Sneaker Choices

18 July, 2017, 06:39 | Author: Alberta Rodriguez
  • Lonzo Ball elects to wear Nikes in his most recent Summer League game

Lonzo Ball is "making a statement to the brands" by wearing a different shoe each Summer League game, according to his father. The belief is that Lonzo and LaVar are trying to get these companies back to the bargaining table so that they can discuss a potential billion-dollar deal with Big Baller Brand. In his last three games, he has played in a different brand of shoe, and the results have been solid.

He added that there was still a possibility of his son signing to one of the big sportswear brands that previously passed on him "if the price is right" before reiterating that his family is a "billion-dollar brand".

To prove his point and to show that it wasn't a sign he was interested in signing with Nike, Lonzo Ball went out in the next game wearing James Harden's Adidas shoes against LeBron James' Cleveland Cavaliers. It seems fans are nearly more interested now in what shoes he will wear next.

Lonzo Ball in Curry's tonight as he told Cassidy Hubbarth he would be doing. But last week, Ball was giving free promotion to Nike, Adidas, and UA by wearing their sneakers-and it seems that was the entire point. They are priced at $495 and will begin shipping November 23.

The Balls made noise when they revealed Lonzo's plans on playing in his own Big Baller Brand shoes. But some insiders in the shoe industry thought it was odd that Lonzo was wearing other brands so soon. In today's social media age, brands often don't have to rely traditional advertising and marketing to get popular, and Big Baller Brand-despite its clunky name-could have set the indy blueprint for future National Basketball Association stars.

Industry sources said the traditional companies have offered Lonzo Ball deals in the range of $1.5 million per year.

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