US Hyundai executive says pick-up will be built

23 August, 2017, 19:55 | Author: Leticia Walters
  • Hyundai will have a pickup in North America

Hyundai has approved production of its first ute, based on the Santa Cruz concept first revealed in 2015.

The statement follows lengthy speculation that Hyundai had shelved its plans for a pickup after a two-year silence between concept and production news. In common with the Honda Ridgeline, the Santa Cruz concept was said to have a monocoque platform.

The confirmation comes from the vice-president of corporate and product planning at Hyundai's USA subsidiary, Michael O'Brien, who told Reuters the green light has been given for development of a pick-up similar to the dual-cab "lifestyle" concept. O'brien, has confirmed the intentions of his team to market a pickup truck in the United States. But even with the possibility of huge per-unit profits as an incentive, Hyundai made a decision to sit on the sidelines and watch as other Asian manufacturers - particularly Toyota and Nissan - have struggled mightily to make inroads into the full-size market. And besides, a vehicle with its more modest size and capabilities will have an easier time meeting future fuel economy and emissions guidelines.

It's unclear what the Hyundai pickup would be called.

There's no word yet on when to expect the Santa Cruz-like truck to join the revitalized Hyundai lineup on dealership lots. Hyundai owns the trademark for "Santa Cruz", but also owns the trademarks for the names "Pinko" and "Creta", the former would be our favorite.

In an interview with the Reuters news agency, a vice-president of the company in America, Michael J. Critics blame an undersized crossover SUV portfolio and an overreliance on sedans, a body style with shrinking sales prospects.

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