Google launches YouTube Gaming Sponsorship feature
21 September, 2017, 07:48 | Author: Oscar Goodwin
'Sponsors get cool insider perks, such as a custom badge for live chat that will help them stand out from the crowd and custom emoji. Until yesterday, "Sponsorships" was only in beta for gaming channels.
While YouTube is one of the premiere platforms to execute a user-determined monthly subscription service it was Twitch with its partner programs and the indie funding site Patreon that popularized the idea for the broader gaming and internet culture section. The new feature also marks the end of a similar but mostly forgotten service called paid channels that YouTube said failed to catch on. In exchange, the sponsor will have a custom badge by their name in the live chat and be able to use the creator's custom emojis.
YouTube has announced it will be discontinuing paid content on December 1, 2017, focusing its attention instead on giving gaming creators more access to sponsorships.
As part of the new Sponsorships program, YouTube will be doing away with its seldom-used paid channel feature, which allowed streamers to charge a fee 99 cents a month for users to view their channel. RocketBeansTV racked up 1,500 sponsors on their first day with the option, and yes, they're a channel with over 380,000 subscribers already, but it's an example of how popular sponsorships already are. Twitch has offered is own $4.99-per-channel subscription for several years, and thanks to Amazon, the platform's subscriptions have been bolstered by Amazon Prime members, who receive a free subscription to a channel of their choice each month. If you're keeping track, those are two features also offered to Twitch Subscribers, so YouTube is definitely take a page out of Twitch's book here.
Please note that Sponsorship is not accessible for non-gaming channels, according to YouTube as it is in a closed beta.
Non-gaming creators on YouTube might have access to revenue from viewers as well. YouTube had been testing with this idea in games like Rocket Beans and Game Attack.
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