Gucci pledges to go fur free in 'huge game-changer'

12 October, 2017, 15:28 | Author: Leticia Walters
  • Italian fashion house Gucci to go fur-free in 2018

Pledging to the Fur Free Alliance, Gucci will instead replace fur products with those made of faux-fur, wool and new fabric creations.

Announced that Gucci would no longer use fur of mink, steppe wolf, sotovogo dog, Fox, rabbit and other animals, which were bred or caught in the wild.

Mr Bizzarri said: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals".

According to him, the new approach is partially due to the creative Director of Gucci, Alessandro Michele, who was appointed to this position in 2015.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. "I felt it immediately when I first met Alessandro", said Mr. Bizzarri.

Gucci has agreed that beginning with its spring summer 2018 collection, the fashion house will no longer use real animal fur in any of its designs.

"The refusal Gucci fur is a huge change in the rules", she said.

Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.

Italian luxury brand Gucci is officially going fur-free, president and CEO Marco Bizzarri announced on Wednesday.

Technology is now available that means you don't need to use fur.

The company joins many other leading fashion brands and retailers like Armani, HUGO BOSS, Yoox Net-a-Porter, Stella McCartney and more in going fur-free, and will be part of the global Fur Free Retailer Program. This is a group of global organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry.

Joh Vinding, Chairman of Fur Free Alliance, added: 'For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages.

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