Facebook rolls out food ordering through its website

13 October, 2017, 18:27 | Author: Leticia Walters
  • Facebook Online Order Food Delivery App

The feature will incorporate several food ordering services including Delivery.com, EatStreet, and ChowNow. This isn't ideal for Facebook, as the company wants you constant attention.

Facebook is taking a cue from Amazon.com (AMZN), which recently announced a partnership with Olo, a provider of order and pay technology to thousands of US locations.

The social network has announced a new feature that will let users buy meals on its website through third-party delivery services like DoorDash or directly from a group of restaurants such as Chipotle Mexican Grill (CMG) and Five Guys. Restaurants' Facebook pages have an "order now" button, and they will also be able to browse through different restaurants in the "order food" tab.

Orders can be placed for either takeout or delivery, and if you already have a Delivery.com account, you can use your existing login. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself.

Users will have to go to the "order food" section on Facebook's "explore" menu, which will show them a list of participating restaurants in the vicinity through which they can place their order.

It'll be available in the USA only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. The new service is rolling out today on iOS, Android and the web.

That "we've been working on this for a year" bit surprised me.

As Facebook explains it, ordering food is a natural next-step for the company.

It's another phase of Facebook's continued efforts to make its app extra-sticky, and reduce the number of times users feel the need to exit it.

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