Samsung to officially reveal Bixby 2.0 next week in San Francisco

13 October, 2017, 16:53 | Author: Oscar Goodwin
  • Samsung appoints new executive for Bixby development

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald. Bixby is Samsung's take on Apple's Siri and Google's Assistant.

The Bixby development group's current head, Rhee In-jong, who is also the Chief Technology Officer of the company, is believed to be replaced by Chung but Samsung quickly denied the idea. He had previously worked for Ericsson and Samsung's smartphone research center.

Samsung might have removed Rhee as the head of Bixby's development because of the digital assistant's negative response from users as well as tech critics.

Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals.

More information on the upgraded Bixby will most likely be available after Samsung's Developer Conference on 18th October.

Not a lot is known about Bixby 2.0 as of the moment, although it's being said that Samsung's take two on a virtual assistant would allow for integration with third-party products and services like smart TVs and speakers. This button, which lacks any official remapping ability and until recently couldn't even be disabled, is easy to press accidentally.

According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18.

When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.

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