You can now shop for Target stuff on your Google Home
13 October, 2017, 04:26 | Author: Nadine Todd
Target and Google also will partner to explore and develop future digital experiences focused on Target's signature style categories.
Target, looking to keep pace with Wal-Mart Stores and Amazon.com, is expanding its pact with Google's shopping service to the entire US and will soon add voice-activated smartphone purchases.
"At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high quality seamless, end-to-end shopping experience", said Daniel Alegre, President of Retail and Shopping, Google.
Just in time for the holidays, Target will now offer its products nationwide via the Google Express home delivery service following a trial in California and New York City.
The Google Assistant shopping support, which is already available via the company's Home connected speaker, is now available on Android TV devices and soon will be added as an update for the apps on Android and iOS smartphones. "Who knows if these specialized devices will even exist in a few years time?", says Target's Chief Information and Digital Officer Mike McNamara, somewhat optimistically.
Target's move follows similar news from Walmart in August about its own Google Express partnership and voice-directed ordering. While the focus is on replenishing everyday essentials, Target customers can order other items as well. Today, the company announced that Target will be joining the Express family and that users will soon be able to use the Google Assistant to shop on their phone. Shoppers will be able to get deliveries within two days since the items will be shipped to a nearby Target store for free provided the purchase meets the $35 order minimum. Target shoppers will also be able to link their Target.com accounts with Google for more personalized shopping.
Next year, Target plans to make its REDcard debit and credit cards available as payment options on Google Express, allowing those shoppers to take advantage of the card's five percent discount on orders and free shipping. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week.
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