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IGN acquires Humble Bundle

14 October, 2017, 04:51 | Author: Nadine Todd
  • Credit Humble Bundle

It's unclear for now where Humble Bundle will go in the near future, or if IGN's ownership over Humble Bundle will impact reporting from the media company. Humble Bundle started out offering game bundles with part of the proceeds donated to charity.

Since then there there have been dozens upon dozens of bundles and sales, with the company branching out to e-books and music as well as games.

It doesn't appear that IGN will be changing anything about the service going forward, as IGN executive VP Mitch Galbraith stated: "If it's not broken, don't try to fix it". In our coverage of the news we raised some questions regarding the potential implications this deal has on IGN and Humble's business relationship since IGN has covered games published by Humble. IGN's influence will apparently be in the area of helping to raise money for charity and helping the site grow. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there". "We don't want to disrupt anything we're doing right already".

In a deal that was likely not pay what you like, Humble Bundle has been sold to media company IGN for an undisclosed sum.

However, I (as a reader of IGN and a customer of Humble Bundle) have faith in both companies to keep a reasonable amount of separation between the two. However, there is the worry that with IGN having such a large audience, it could give games that are available via Humble Bundle's storefront extra coverage and preferential treatment.



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