BSNL offers unltd calling, data on Bharat phone for Rs 97/mth
17 October, 2017, 20:38 | Author: Nadine Todd
Micromax has partnered with state run carrier BSNL to launch its much-talked about Volte featurephone - Bharat 1 - at Rs 2,200, where users would get unlimited calls and data at Rs 97 a month. It will support 4G VoLTE and 22 languages.
Micromax Bharat-1 is both powerful and affordable. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan.
It also has multiple content options under Micromax Entertainment ranging from Live TV to music, movies and videos, which are available under the suite of entertainment apps, for users to watch their favourite content on the move.
The collaboration will allow the users to experience low-priced data and get unlimited call and Internet services at Rs. 97 every month. As said earlier, there is no network lock issues over here, which is a huge plus point for the feature phone.
Coming to the feature phone, the Bharat 1 features a 2.4-inch QVGA display with a screen resolution of 320 x 240 pixels.
It will be available across the country from all retail stores starting October 20.
While the Reliance JioPhone has some major disadvantages such as SIM card lock and refund policy, Micromax Bharat 1 doesn't come with any such caveats. Vodafone and Idea Cellular are also in talks with handset makers for bundling partnerships. The "effective cost" of using the Bharat 1 will be around Rs 3,364 compared to Rs 3,336 that a user of JioPhone would spend on the device, but if a customer uses the respective devices for two years, the JioPhone would end up costing them Rs 5,172.
The handset will also come pre-loaded with additional features like Bharat Interface for Money (BHIM) mobile app. On the other hand, Bharat 1 would cost Rs 4,528. "Connecting the last mile- to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax". "We will now take this vision forward with Bharat 1 and create a compelling proposition for the users that is a first in the category". With this partnership, BSNL and Micromax are aiming to target more than 500 million population that is still internet unconnected. "We are confident that Bharat 1 will help millions of users experience the data and calling experience like never before", added Srivastava.
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