Polestar 1: Sweden's Volvo and China's Geely unveil new electric sports auto
17 October, 2017, 14:48 | Author: Oscar Goodwin
Instead of paying a one off fee for the auto, it will be sold for a monthly subscription on either a two or three year contract. Helping it stand out even further from the Volvo products, the Polestar 1 features a ton of world-class performance-enhancing technology.
In fact, Polestar plans to offer a completely store-free experience- a model that may face even more challenge in the US than Tesla's.
This approach means the auto has a 93 mile electric-only range - the most of any hybrid vehicle, Polestar claims.
"A handsome GT with awesome technology packed into it - a great start for our new Polestar brand".
Today it is being officially launched as a new, standalone, electric performance brand. Polestar 3 will be a larger electric crossover, and will follow sometime after the Polestar 2.
At a press event in Shanghai, Polestar's new CEO Thomas Ingenlath said two more vehicles are in the works. For an extended journey of up to 620 miles, or to experience a broader spectrum of the talents on offer, "Power" mode adds in the petrol engine, driving the front wheels too and morphing the Polestar 1 into an all-wheel drive super GT. Sourced from Akebono, the Polestar 1 has 6-piston calipers and 400-millimeter discs with weight distribution of 48F:52R for best performance and ride handling.
We've seen similar subscription-type offerings from a number of brands including Cadillac and Porsche, but Polestar seems to be the first company that will completely forgo both traditional dealerships and the ability to "purchase" cars. Taking on the Tesla Model 3, the Polestar 2 will sell in higher volume, and will be Volvo Car Group's first fully battery electric vehicle (BEV) for the everyman.
Customers will also be able to have extended use of larger Volvo cars for use at home and while away, along with being able to book a vehicle wash and valet at a convenient time.
The company plans to make just 500 of the new Polestar 1, although they have not revealed any pricing as yet. "The Production Centre has also been created to act as a strong representation of our brand as well as a state-of-the-art production facility".
Polestar was a Swedish customization and racing shop when it first partnered with Volvo in the mid-90's, but things got a lot more interesting in 2015 when Volvo acquired Polestar's performance operations outright, leaving the race team - which competes in the Scandinavian Touring Car Championship under the Cyan Racing banner - separate.
The Polestar 1 is set to go on sale in mid-2019 and will be built at an all-new facility in Chengdu, China.
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