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Snapchat is about to start making TV shows

18 October, 2017, 17:29 | Author: Nadine Todd
  • US-ENVIRONMENT-TECHNOLOGY-PROPERTY

The new studio will be housed in a separate office in Santa Monica, close to Snap's headquarters in Venice and NBC Entertainment's in Burbank, California.

The studio will be headed up by NBC's Lauren Anderson - who has been involved in USA shows such as The Office and Parks and Recreation. "ORCRP0017755-topic.html" class="local_link" >Snap Inc. have formed a production studio that will create programming designed for viewing on mobile devices, the companies announced Tuesday.

The initial focus will be to develop and produce Snapchat Shows, including scripted and other genres.

Sen Mills, at the head of the department of the original content of Snap, for its part, explained that his company saw in the encrypted contents of " the next chapter in which to plunge ".

The studio will be led by Lauren Anderson, an NBC Entertainment exec who comes on as Chief Content Officer.

Last September, Snap launched its Shows content on its Discover platform, allowing viewers to watch mobile TV-like content filmed for Snapchat.

Over the past year, Snapchat has worked with NBC as well as other networks and media companies to produce original, short-form shows for its platform including an NBC offshoot of "The Voice" on Snapchat - which ended up getting an Emmy nomination.

NBC Universal invested $500m in Snap's IPO earlier this year as part of a strategic investment and partnership.

The US TV network has previously been behind hit shows such as Parks And Recreation and Will & Grace, and also created the first daily news show for Snapchat - Stay Tuned.

No information was given on the Duplass Brothers' first Snapchat show, but it seems as though Snap and NBC are giving them some creative freedom.

Maggie Suniewick, president of NBCUniversal Digital Enterprises, said: "NBCUniversal is proud to have been Snap's first partner to create Shows, and we've seen consistent audience growth and engagement on the platform". Mark Duplass also confirmed that their show will be shot in the vertical-frame format, saying that it's going to be an "exciting process".

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