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A very Alexa Christmas at Whole Foods

10 November, 2017, 13:13 | Author: Nadine Todd
  • Whole Foods Market

TechCrunch reports that Amazon is set to expand that footprint by adding pop-up stores in select Whole Foods locations across the USA, just in time for the holidays.

Amazon isn't waiting until the new year to make major changes at Whole Foods Market.

The offerings will allow shoppers to demo Amazon devices - including the Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets and other tech products - before they buy them, and get information about Amazon services and Prime memberships from Amazon staff inside the grocery stores.

It is also opening small, staffed shops in Whole Foods locations in Rochester Hills; Chicago; Davie, Fla.; Pasadena, Calif.; and Denver, according to a news release.

AmazonFresh and Whole Foods are getting new leadership.

The Journal further reported that "analysts, investors and rivals are closely watching Amazon's efforts in rapid-delivery and physical retail, and in particular how it integrates Whole Foods". According to the report, Amazon's focus will be to reinvent consumers' shopping habits and soften the transition across the company's multiple platforms. And more recently, Prime Now and AmazonFresh have been added to his plate. Whole Foods announced the Amazon pop-ups would also be launching in stores in Illinois, Michigan, Florida and southern California. Just last week it was reported that AmazonFresh would be eliminated in certain ZIP codes around the country.

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