Target launches Wallet to combine payment, coupons at checkout
05 Декабря, 2017, 18:25 | Author: Nadine Todd
With Wallet, you can checkout using your Target REDcard and use coupons via the retailer's Cartwheel program all at once.
With Wallet in the Target app, customers are able to pay using their Target REDcard, and combine it with savings from Target's Cartwheel offers and weekly ad coupons, through their smartphones. While there are already a lot of companies out there - mobile device firms, retailers and others - with mobile wallet capabilities, mobile payment adoption is still in a very early stage of its evolution, giving Target a leg up over smaller retailers. "Guests are going to love the convenience of having payment, Cartwheel offers, weekly ad coupons and GiftCards all in one place with Wallet". This feature comes as the retail giant continues to resist Apple Pay, instead opting for its own Red Card-based platform for payments.
You can find out more details about the Target app and also the new Wallet feature over at Target at the link below.
Once you have the app open, you scan the barcode of the specific item you want to purchase.
This walled garden approach to mobile payments may have some benefits in driving Target customers to use the app.
Wallet can make checkout four times faster than other payment types, according to Target. Then again, it helps that Wallet only supports the retailer's own REDcard for the time being - the retailer saves on processing fees by pushing its own card.
Targetannounced yesterday that the mobile payment service, simply called "Wallet", is an add-on to the Target app for both Apple and Android users. In addition, shoppers using Wallet will soon have the ability to store and redeem Target gift cards.
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