Published: Mon, March 26, 2018
Tech | By Anita Cain

Facebook's widening crisis over user data

Facebook's widening crisis over user data

But those steps don't get at what many outsiders see as bigger problems at Facebook: its rampant data collection from users, its embrace of political ads that target individuals and small demographic groups with precision, and its apparent inability to end malicious use of its service by governments, shady corporations and criminal elements.

"I promise to do better for you", said Zuckerberg, who has come under harsh criticism for the scandal which sent the company's value plunging by nearly $50 billion last week.

"They're being very deft and creating the illusion of trust", said Scott Galloway, a New York University professor of marketing.

Can the source (s) of "news" and advertising sent to a Facebook user as a result of user targeting data be identified in a user-useful way?

Here's where you'll see just how hard Facebook makes it.

We've already stopped apps like this from getting so much information.

The company has lost $US58 billion in value this week, in the wake of the allegations.

"Facebook's advertising system depends on user data, and it has used that data to develop targeted advertising capabilities that are better than any other company can offer". He sold the data to Cambridge Analytica, a company that has been linked with President Donald Trump's election campaign.

"I would say to him: You can fix it".

It is against our policies for developers to share data without people's consent, so we immediately banned Kogan's app from our platform, and demanded that Kogan and Cambridge Analytica formally certify that they had deleted all improperly acquired data.

Zuckerberg said Facebook will now audit thousands of apps on its website that have large amounts of data, according to The Washington Post.

The company's chief executive made the admission as Facebook claimed it was now investigating "every single app that had access to large amounts of data" belonging to its users. She said she was sorry the company let so many people down.

The apology did not stop investors from selling shares in Facebook, with many wondering just how bad the damage would be for the social network.

Mark Zuckerberg sat down for an interview with CNN after four days of silence following the scandal. "One of those, for example, is talking about mandatory disclosure of information breaches, so if that kind of process was in place here and something similar happened, Facebook would then be obliged to the New Zealand Privacy Commission". While there's no sign of a Facebook exodus so far, the possibility presents yet another threat to the company.

But he added: "I think it was well understood both internally and externally that there was risk with the way Facebook was handling data".

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