Published: Tue, May 15, 2018
Money | By Ethel Goodwin

Oops; Gap apologizes for T-shirt's wrong China map

Oops; Gap apologizes for T-shirt's wrong China map

"We've learned that a Gap brand T-shirt sold in some overseas markets failed to reflect the correct map of China".

Beijing considers Taiwan, which is self-governed, an integral part of China and becomes highly upset when anything to the contrary is suggested.

Gap has indeed had to make a full apology to the People's Republic of China after producing and selling a t-shirt with a map of China on it that just so happened to leave off Taiwan and a portion of the Indian state of Arunachal Pradesh that China claims as 'Southern Tibet'.

Hundreds of people complained on Gap's official account on China's Weibo microblogging website, the daily said. "We are doing internal checks to correct the mistake as soon as possible", Gap said.

It added that the products had been pulled from the Chinese market and destroyed.

The company said it strictly abides by Chinese law and will devote itself to greater scrutiny to avoid similar errors in the future. As stated by the user, the photograph of the T-shirt was taken at an outlet store in Canada.

"We have noticed this (Gap) statement and we will pay close attention to it", Lu said.

The name change came in the wake of letters sent by China's Civil Aviation Administration in late April, pressuring 36 American and global airlines to remove references to Taiwan, Hong Kong and Macau as countries on their websites and marketing materials.

Fashion brand Zara and Delta Air Lines drew Beijing's ire and apologized for listing Taiwan and/or Tibet as countries on drop-down menus on their websites.

China's strong-arming of USA businesses prompted a harsh response from the White House last week.

Taiwan has been self-ruled since splitting from the mainland after a 1949 civil war, maintaining its own government, military and independent foreign policy. "ORCRP009473-topic.html" class="local_link" >Marriott International apologized profusely to China after sending a letter to rewards club members that listed Tibet, Hong Kong, Macau and Taiwan as options on a question asking customers their countries of residence.

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