Published: Wed, September 05, 2018
Culture | By Margie Dunn

LeBron James on Kaepernick Ad Campaign: 'I Stand with Nike'

LeBron James on Kaepernick Ad Campaign: 'I Stand with Nike'

Part of the reason this is a compelling acknowledgement from Brady is that he long has been associated with United States President Donald Trump.

Nike did not immediately return Business Insider's request for comment on the boycott threats. Others, from a former Central Intelligence Agency director to tennis star Serena Williams and shoe-buying football fans, pledged their support for Nike and Kaepernick. Kaepernick hasn't played for the 49ers's since 2016 and is suing the National Football League for collusion to keep him from playing.

Williams said in her post-match interview that athletes should be given the freedom of choice to exercise their right to protest social injustice.

Kaepernick himself has already taken to his new role with gusto, posting a moody Nike branded black and white photo of himself to his followers on Instagram and Twitter overlaid by the slogan: "Believe in something".

"Yeah. First of all, I do have tremendous respect for Nike as a company and for Phil Knight and just everything they've meant to sports", Jones said. The destruction inspired mockery on the left, with at least one observer noting that homeless veterans' groups could use donations of unwanted Nike products.

"Just bought a pair of nikes yesterday not knowing about this, but NOW I will be returning them!"

Many people who support Kaepernick and the move by Nike have promised to throw their support behind the company, however, and the company is unlikely to see very much long-term financial damage done.

The ad has garnered an increase of Nike brand mentions by 135% compared with the previous week, with a mix of positive and negative mentions, according to social media analytics firm Talkwalker.

"I feel like that was a really powerful statement to a lot of other companies".

The campaign, which also includes LeBron James, Serena Williams, Shaquem Griffin and Odell Beckham Jr., received widespread backlash, with several people setting their Nike-wear on fire.

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