Published: Wed, September 19, 2018
Tech | By Anita Cain

Apple CEO defends pricing of new iPhones

Apple CEO defends pricing of new iPhones

USA TODAY's Ed Baig gives his take on some of the pros and cons of Apple's new iPhones XS, XS Max and XR. However, based on the growing number of complaints that it made the iPhone XS Max too big for women's hands, Apple may be learning the hard way that it is possible to make a smartphone too big.

The Chinese manufacturer has launched new product bundles in China, named "XR Suit", "XS Suit", and "XS Max Set" after iPhone's new models. Apple no longer sells the iPhone 6S, iPhone X, and most notably, the iPhone SE. While the iPhone X used this for portrait mode photos and Face ID smarts, it topped out at 600 billion operations per second.

The XS Max's 6.5-inch OLED screen drew raves from The Wall Street Journal's Joanna Stern, though she noted that it might be too much for those with smaller hands. There will be a special introductory trial for the watch as well as promotions for most of the phones.

Apple CEO Tim Cook has defended price tag of the new iPhones.

On the imaging front, the iPhone X has a dual setup of 12-megapixel sensors at f/1.8 and f/2.4, both with OIS, while the iPhone XS Max has the same megapixels and aperture, but sees a pixel size increased to 1.4µm.

That's right: In the same year, Apple released the iPhone 8 and the iPhone X (ten).

To be fair, as much as I lament the discontinuation of the iPhone SE and that particular design, Apple nearly certainly has more data to support the fact it made the right decision.

It's the less expensive (though still very expensive at $750) version of the new model of iPhone. The two phones are also way ahead of the current Android flagship phones like OnePlus 6 and the Samsung Galaxy Note 9 that have managed to get 9,088 and 8,876 individually.

So, the company has created its own set of products, which are also called Xs, Max Xs and Xr.

The iPhone XR launch date caught many by surprise, if only because the XS models boast more advanced technologies that presumably require a more complex assembly process. "And so if you look at even the phone that's priced over $1,000, most people pay about $30 a month for it, and so it's about $1 a day", he said.

Like this: