Published: Sat, January 12, 2019
Tech | By Anita Cain

This New Service Can Tell If You’re Sharing Your Netflix Password

This New Service Can Tell If You’re Sharing Your Netflix Password

Most of us are using someone else's Netflix account or are letting their friends or even ex's leech off you Netflix.

At the CES this year, the UK-based firm unveiled a new service that utilizes machine learning to spot shared passwords. What could happen to subscribers who share their Netflix and other streaming service account passwords to family and friends?

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

Snyamedia learned from research done by Magid that roughly 26 percent of millennials share their personal Netflix credentials, creating a potentially massive loss in revenue.

The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted.

A combination of artificial intelligence and behavior analytics is used to detect unusual sharing activity across streaming accounts.

If an account is signed in and watching shows in both Edinburgh and London, then Synamedia flags the user. The system can nonetheless work out if the logins occur when the user is on a holiday or the password is shared with a family member who lives away from home. Netflix's CEO Reed Hastings has previously expressed no concern over the issue, noting that it's part of what makes streaming services so desirable. During your Netflix membership we grant you a limited, non-exclusive, non-transferable right to access the Netflix service and view Netflix content. In an interview with Variety, Synamedia's CEO said, "The way you secure OTT is evolving".

A Synamedia spokesman reportedly said "casual credentials sharing is becoming too expensive to ignore". Our new solution gives operators the ability to take action.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'. According to a report by Parks Associate, users' habit of sharing passwords of streaming services with their friends could dent a whopping $9.9 billion to the industry by 2021.

Trials of the machine learning system have already begun, Synamedia revealed.

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