Published: Tue, February 05, 2019
Worldwide | By Lisa Hogan

Bud Light Super Bowl Ad Ignites Controversy Over Corn

Bud Light Super Bowl Ad Ignites Controversy Over Corn

Super Bowl commercials from Anheuser-Busch InBev SA's Bud Light may have just revived a national focus on corn syrup, an ingredient that has been blamed for its role in the national obesity epidemic. The idea, as you might guess, is that beer brewed with corn syrup is worse than beer that's brewed without it.

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"I am disappointed that Bud Light chose to denigrate corn", Mark Recker, chair of Iowa Corn, said.

Harry Schuhmacher, editor of Beer Business Daily, said the fermenting aids used to make lighter beers might result in slight differences in taste, but they generally serve the same objective. Miller Lite tweeted a message thanking Bud Light for including them in their first Super Bowl ad in over 20 years but pointing out the nutritional differences between the two beers. While it sounds similar to high fructose corn syrup-a sweetener commonly added to sodas and flavored beverages-corn syrup itself is a clear, sweet liquid derived from corn starch that contains glucose.

The Bud Light king - famous for the "Dilly Dilly" commercials - says it must be Miller Lite's corn syrup since Miller Lite uses corn syrup in its beer.

The National Corn Growers Association was not happy about the dig.

Anheuser-Busch, the maker of Bud Light, responded that it "fully supports corn growers and will continue to invest in the corn industry". Like beer? Then we have the commercial for you. "This effort is to provide consumers transparency and elevate the beer category". "It's really not true".

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