Published: Sun, April 07, 2019
Tech | By Anita Cain

Apple cuts iPhone XR prices in India

Apple cuts iPhone XR prices in India

Apple is always in news due to iPhone, this time leaks are suggesting the tech-giant is planning to launch it's a cheaper phone, iPhone SE 2.

To recall, iPhone Xr features an iPhone X-like design with a notched display but with proportional bezels.

One of the three sources quoted said the 18-22% drop in selling price of iPhone XR is to bring down the price of iPhone XR to pricing level of the similar flagship model of 2017, the iPhone 8. Apple just slashed prices on its cheaper flagship phone, the iPhone XR, which is available in the U.S. at $749, by around 25%, as initially reported by the Economic Times.

On the other hand, a Mumbai based trailer Mahesh Telcom is coating the new iPhone XR price to be around Rs.59,500, which makes the iPhone XR price cheaper than the price what ET has reported.

Finally, iPhone XR (256GB) will be available at a special price of Rs 74,900, against the official price of Rs 91,900.

Additionally, Apple has also announced a limited period cashback program wherein HDFC Bank customers will get an extra 10% cashback. A recent report from Bloomberg said that Apple's major supplier, Foxconn, could soon start testing iPhone production in India to avoid huge tariffs, which would mean lower prices in India.

The price cut isn't yet live on Apple.com but is reportedly being offered in authorized reseller stores in the country. There may be quite a few iPhone customers who simply don't want something as large as the current 5.8-inch iPhone XS or 6.1-inch iPhone XR but at the same time want the latest technologies that Apple has to offer. The phone was launched past year alongside the iPhone XS and iPhone XS Max. "It is unlikely it can go back to the earlier [maximum retail price] regime for iPhone XR in India now, since it will then be hard to attract consumers after this drop".

But with a share of just 1 percent of India's entire smartphone market, Apple responded a year ago by revamping its sales and distribution strategy.

Will the price cut help Apple gain more Indian users?

However, according to analysts, Indian market is the most expensive to buy the iPhone range.

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