Published: Fri, August 02, 2019
Money | By Ethel Goodwin

Burger King's meatless Whoppers to go nationwide

Burger King's meatless Whoppers to go nationwide

When Burger King does roll out the whopper nationwide, that will make for another 7,000 locations offering the meatless meat.

The fast-food restaurant chain, which is part of Restaurant Brands International Inc., said the Impossible Whopper will be available at local restaurants and can be ordered for delivery through DoorDash.

At Burger King, customers across the USA can order the Impossible Whopper from August 8 to September 1 to eat in stores or have delivered, a news release said.

The meat substitute product is manufactured by Impossible Foods, a California-based company dedicated to creating meat and dairy products from plants.

The sandwich has a suggested retail price of $5.59.

Though the Impossible Burger has been made available in a number of restaurants, it remained hard to find outside of certain stores for most consumers. It marks a new milestone for the plant-based "meat" industry.

Impossible Burger is already a featured item on various restaurant menus across America.

The company says it only plans to offer the Impossible Whopper for a limited time, though it doesn't say how long it anticipates that being.

The fast food brand will serve up the meat-free patty at 7,000 locations around the United States until September 1 after customers gobbled up the vegetarian and vegan offering that comes with tomatoes, ketchup, mayonnaise, lettuce and pickles between a sesame seed bun.

Further, Barclays predicts the alternative meat sector could hit $140 billion over the next ten years.

Impossible has had so much interest that it's had trouble meeting demand. A recent deal with a major meat processor will help Impossible increase its capacity. The plant-based patty makes the sandwich available for vegetarians and anyone who wants to reduce their consumption of meat, however.

Beyond's sales have also been soaring.

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