Published: Sat, November 09, 2019
Worldwide | By Lisa Hogan

Michael Bloomberg opens doorway to 2020 presidential marketing campaign

Michael Bloomberg opens doorway to 2020 presidential marketing campaign

According to published reports, former New York City Mayor Mike Bloomberg has had a change of heart about his political ambitions and is preparing a potential run for the White House in 2020.

Though Bloomberg has not yet announced a candidacy, the New York Times reported on Thursday that he dispatched staff to Alabama in order to register for the state's primary ahead of the Friday deadline. But in the first sign that he is seriously moving toward a campaign, Bloomberg has dispatched staffers to Alabama to gather signatures to qualify for the primary there.

Elizabeth Warren of MA, a liberal lawmaker who has railed against billionaires like Bloomberg, rises in the Democratic primary campaign. In October 2018, he seemingly decided his best shot at winning was as a Democrat, re-registering with the party, arguing Democrats "provide the checks and balance our nation so badly needs".

Bloomberg flirted with a presidential run earlier this year, visiting early voting states and conducting extensive polling. The Democratic field has winnowed slightly since then, with fellow New Yorkers Sen.

"I know close advisers to him have been frustrated particularly with the lack of digital strategy, not matching up to, say, where the Trump campaign is", Brennan said.

It seems pretty unlikely that Bloomberg will peel away much of Biden's support with black voters, given his advocacy for - and ongoing defense of - stop-and-frisk by New York City's police department. Until I read about Bloomberg's intentions on Friday morning I had not even remembered that Steyer was in the race.

But in March, Bloomberg said he wouldn't run.

In short, Bloomberg's entrance in the race is not evidence of grassroots dissatisfaction among the Democratic base. Bernie Sanders and Elizabeth Warren, two leading Democratic candidates who have both proposed hefty taxes on billionaires and greater regulation on big business. Although Warren is a favorite of liberals, some Democrats worry that she would struggle to appeal to moderates and Republicans who may be seeking an alternative to Trump. Biden has led the field for most of the year, suggesting that an older white guy might just make it after all. Candidates like Warren and others have decried self-funding campaigns and run hard against the impact that money has in politics.

Bloomberg, a Republican-turned-Independent who registered as a Democrat previous year, has flirted with a presidential run before but ultimately backed down, including in 2016.

Warren also tweeted a dig at Bloomberg, welcoming him to the race and pointing him to her policy proposals to help the "working people".

He had been a Democrat until he switched to the Republic party in 2001. Bloomberg left a voicemail indicating he plans to run.

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