Published: Sat, November 30, 2019
Money | By Ethel Goodwin

Here’s How Much Online Sales Have Cut Into Black Friday

Here’s How Much Online Sales Have Cut Into Black Friday

Jeanette Berry is one of those consumers taking advantage of the early Black Friday sales.

Of those planning to take advantage of the deals, about 47 percent will choose to start their shopping in-store versus online, according to the survey, which analyzed almost 8,000 adult consumers' plans for Thanksgiving weekend. Black Friday sales in 2008 were $501.7 billion with the average shopper spending $694.19.

Black Friday brings in billions of dollars in sales every year. (REI) will close its store on Black Friday "to join nation-wide clean-up effort".

To be clear, Black Friday is still the busiest shopping day of the year.

If Black Friday was once a one-day celebration, lately it has become a month long event. After a year operating at a loss or in the red, stores turned their books black, signaling a profit. "And they know it comes and goes very this is a very good idea, so that they make sure they get their time - that is, the customer's time - in their store to show off what they have".

Online shopping sales are expected to grow 18% this year, according to a recent Deloitte holiday retail survey.

On Thanksgiving, many big box brick-and-mortar stores in the Denver area opened their doors in the afternoon and used in-store only deals to lure customers.

However, it can be a real blessing when any retail or grocery store is open when you are still not prepared for the upcoming Thanksgiving hour.

"There were definitely some concerns about prices due to what we see in the news about the trade war, but I haven't seen the impact yet", said Jay Smith, 28, who was shopping for clothes and toys at a Macy's (M.N) in Pentagon City, Virginia. So the data indicates that retail companies or those selling apparel are the ones making the most money on Black Friday.

About Consumer Walk: Consumer Walk reports the latest online retail news. "And you can do this with the "Popular Times" feature".

Adobe Analytics expects online sales to reach $4.4 billion by the end of Thanksgiving Day this year, which would mark the first time ever that online sales surpass $4 billion in the USA on the holiday.

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