Published: Thu, January 30, 2020
Tech | By Anita Cain

Google Developing New 'Unified' Communications App for Businesses

Google Developing New 'Unified' Communications App for Businesses

Google's current communication strategy is centered around Hangouts Chat and Hangouts Meet.

Google may be preparing a new product that could make things a bit more confusing for business users, according to a new report.

According to the Information this afternoon, Google wants to "bring the functions of different independent apps together".

As you likely know, Google offers a number of services through standalone apps like Gmail, Drive, and its a confusing array of Hangouts apps like Hangouts Chat and Hangouts Meet.

"We're introducing this feature as we got feedback from users that they're looking for a more visual way to connect with their friends when one of them may be unavailable to get on a video call", Google said. People familiar with the product said that Google Cloud CEO Thomas Kurian shared details about the latest app at a conference earlier this month with Google Cloud salespeople and business partners.

Another one bites the dust, as Google's enterprise-centric App Maker joins the teeming hordes of expired Google services. It is unknown what influence this app has on Google's existing apps. The app will fall under the G Suite family of productivity tools in a bid by the tech giant to attract more businesses for its enterprise division. The idea of offering a unified experience does sound quite promising, but that is only if Google doesn't replace it with another new messaging app a few years down the line.

It's odd how the G Suite team is nearly exclusively working on products with enterprise customers in mind despite a large number of free customers using Google's productivity tools. It's a time frame created to let those larger businesses transition away, because from January 19 2021 App Maker apps will stop working entirely.

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